Yecies will lead the company's launch into the health care industry, where Pay By Touch expects to leverage its innovative biometric service application to make improvements for patients, providers, payers and retail pharmacists.

With Yecies' leadership and expertise, Pay By Touch will leverage its success in consumer biometric authentication systems to help providers, payers and retail pharmacies facilitate identity management and payments for patients. The Pay By Touch technology will give consumers the freedom to not only pay with the touch of a finger, but also allow access to direct payment from their health savings accounts or flexible spending accounts. It will also enable access to medical information along with safer, faster prescription pickup – no insurance card or ID will be necessary.

For health care providers, payers and retail pharmacists, Pay By Touch will provide instant patient insurance membership and benefit verification, more accurate data collection, streamlined payments, and customised medical marketing services. Pay By Touch will enable real time claims adjudication and payment at the point of service, which will eliminate costly administrative processes. Pay By Touch is also actively integrating its technology with other health care technology vendors to offer enhanced services and products to the market.

"The health care industry is crying out for innovation," said John Rogers, founder, chairman, and CEO of Pay By Touch. "With Steven Yecies' vast experience in helping drive this opportunity, Pay By Touch expects to significantly improve the way the health care industry operates. Our innovative biometric service will reduce costs and fraud while providing consumers an easier way to quickly and securely access financial accounts and personal benefits information."

Prior to joining Pay By Touch, Yecies was the founder and general manager of Scient's global health and wellness business, where he implemented innovative e-business solutions for the world's leading payer, provider and life sciences companies and institutions. His 20 years of experience also include executive and C-level positions with Model N, Acumen Sciences, Radiology Management Sciences, and Electronic Medical Management.

A past member of the Young Presidents Association (YPO) and the YPO Health Care Focus Forum, Yecies earned an MBA from Harvard Business School, a JD from the University of Berkeley Law School, and an AB degree from Dartmouth College.