PCR names Brian Shapiro SVP, product strategy and marketing.

Source: PCR

PCR, the provider of TotalWealthViews, the premier wealth data aggregation and reporting service for UHNW Advisors and Clients, is pleased to announce the appointment of Brian Shapiro as Senior Vice President of Product Strategy & Marketing.

As a member of the senior management team, Mr. Shapiro will oversee the development of client technology strategies, investments and alliances that lay the foundation for PCR’s overall direction, and the execution and communication to clients and the market. He will report to Robert Miller, CEO of PCR.

A 25-year veteran in the alternatives industry focusing on product marketing and development, Mr. Shapiro joins PCR from Simplify, a provider of web-based software and data services to institutional investors, where he was Managing Member and Founder. He was also a member of the founding team of Gapstow Capital Partners, a $1.2B multi-manager and private equity platform focused on credit markets, real estate debt, direct CLO and community bank investments.

Preceding Gapstow, Mr. Shapiro was Managing Partner of CarbonBased Consulting, the firm he founded in 1998, and ran until its acquisition in 2007. His first software company, DataExchange was acquired in 1997 by then Advent Software, now SS&C. The software he pioneered at DataExchange later evolved to become the hedge fund industry’s standard bearer accounting system called Geneva.

“We have seen a number of data companies come to market claiming they can provide data aggregation services to the wealth management industry; however, that may not always include hard-to-aggregate illiquid holdings like alternatives,” said Mr. Miller. “Brian brings a unique combination of investment product knowledge, technology-driven and operations-focused skills that will strengthen PCR’s existing presence in the alternatives space in offering UHNW clients and advisor’s total wealth aggregation services.”

Mr. Miller added, "PCR’s objective is to provide our clients with an even more intense focus on hedge funds, private equity and real estate coverage, as well as further strengthen our increasingly diverse and global network of partner relationships. Experience and expertise matters in this highly competitive Wealthtech industry, and PCR holds a 15-year track record of delivering a tailored outsource of complex UHNW data aggregation and client reporting focused on the unique demands of wealthy families and their advisors.”

"I am thoroughly impressed with PCR’s consistent execution on countless large scale deployments for some of the biggest private banks in the country, and I am excited to help the firm continue to scale and broaden these efforts, both in the design of our products and their presentation to the world," said Mr. Shapiro. "Access to properly curated data is a strategic weapon for leading Private Banks, Trust Companies, and Institutional Investors worldwide – and being able to confidentially execute complex transactions quickly and efficiently based on full 360-degree view is often the key differentiator to success. Private Client Resources is making a huge difference for its clients in this regard and re-asserting its dominance in the institutional investor, advisor and UHNW markets."

Mr. Shapiro is also an operating partner and advisory board member to NES Financial, a Silicon Valley financial technology (FinTech) with $25B in assets under administration, providing technology and accounting services to Private Equity and Commercial Real Estate Funds.

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