Xero has appointed fintech expert Damon Anderson to drive product strategy and direction as Xero cements its market leadership as the UK’s most popular accounting platform.
Damon is an international leader in fintech with over 15 years’ experience in delivering cutting-edge digital marketing and payments technology. He has held senior commercial, product and marketing roles at American Express, Visa Europe. Prior to Xero he rose to Head of Global Product at FTSE100 global payments processor, Worldpay.
Xero’s customer base has risen by 60% year-on-year in the last 12 months to reach more than a million subscribers, making Xero the UK’s number one cloud accounting provider and one of the most popular accounting software providers in the world. Damon’s arrival will focus driving innovation and strategy across its products as the company continues its rapid growth in the market.
Gary Turner, co-founder and UK MD, commented: “We’re thrilled to be able to attract such talent. Damon’s experience and insight into payments technology and digital marketing will help Xero deliver an even more beautiful service to our current and future subscribers.”
Damon Anderson said: “The accounting industry is experiencing a digital transformation, and as the UK's leading cloud accounting software, Xero is uniquely placed to lead this evolution of the sector in the coming years. I love Xero's mission to connect businesses with their advisors, and I look forward to using my digital and fintech experience to help them on this journey."
Contributed | what does this mean?