22 April 2018

Pay by Bank app raids American Express for marketing director

19 April 2017  |  3875 views  |  0 Source: VocaLink

Pay by Bank app today announces the appointment of Agnes Woolrich as Marketing Director, the latest in a series of senior level appointments as it prepares for the next stage in its development.

This follows the appointment of Rajiv Garodia, Managing Director, in May 2016.

Agnes brings proven expertise in driving sustained growth and expansion, globally, across the card payments landscape. Agnes joins from American Express, where she spent 11 years in senior marketing roles, most recently as VP Marketing, Bank Partnerships, where she was responsible for establishing new businesses and driving growth in Africa and the Middle East.

Prior to this, she was responsible for growing the value of American Express’ relationships with its largest global merchants.

Rajiv Garodia, Managing Director of Pay by Bank app, commented, “We have spent the past couple of years perfecting a mobile payment solution that will become the UK, and in time global, standard for mobile payments. The solution has significant advantages over other alternatives, as it integrates within mobile banking apps, operates on the Faster Payments system and is linked directly to banks’ current accounts.

“Agnes’ appointment supports our planned growth phase, where we will be rolling out the solution to the UK market and, using our experience and learning gained in the UK, globally. Her experience in driving growth globally through building bank and merchant partnerships will be invaluable to support our ambitious plans.”

Agnes Woolrich, Marketing Director of Pay by Bank app, commented, “It’s clear that, out of the myriad of mobile payment solutions in the market, those that can integrate seamlessly with people’s bank accounts have the highest potential to achieve widespread adoption. I’m therefore excited to join Pay by Bank app at this exciting stage in its development. I look forward to working closely with Rajiv and the rest of the senior team in their mission to make Pay by Bank app the global mobile payment standard.”

Pay By Bank app has announced the confirmation of significant new bank and merchant commitments in recent weeks, with HSBC and first direct joining Barclays, Bank of Scotland, Halifax and Lloyds Bank in signing up to the service. The availability of Pay by Bank app on the mobile banking app of each individual bank depends on that bank’s development priorities/ schedule.

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