With extensive international experience within the B2B and financial services and banking information technology sectors, Cliff holds responsibilities for identifying, forging and managing mutually beneficial strategic alliance partnerships to grow the Avoka business in the EMEA region.

Cliff joins Avoka from Lombard Risk where he was EVP of Global Alliances responsible for a successful international channel expansion strategy. Previously as Non-Executive Director and EVP General Manager for SOFGEN banking consultancy, he had responsibility for European operations, including central Asia and Russia. He headed up Business Development at BNP Paribas Securities Services and, prior to this role, he was Chief Operating Officer and Group Sales Director at Lombard Risk Systems, where he headed up the group’s sales efforts on trading & risk and collateral management systems and services to the financial industry globally.

With significant experience of creating channel go-to-market strategies and building new start up business leading sales and client teams across multiple countries, Cliff is extremely well positioned to lead the development of alliance and channel partner networks for Avoka in EMEA. Having spoken at many financial services conferences and written numerous articles in the financial press, he is well known as a thought leader across the globe.

Avoka would like to welcome Cliff on board and wish him every success in his new role!