Scotiabank makes digital appointments

Source: Scotiabank

Scotiabank (TSX: BNS) (NYSE: BNS) announced today the appointment of five Digital Banking leaders who will drive the Bank's digital strategy in its key markets of Canada, Mexico, Peru, Chile and Colombia.

The new leaders will help the Bank improve customer focus and expand digital sales across its international footprint while driving constant innovation.

Reporting to Shawn Rose, Executive Vice President, Digital Banking, who is responsible for Scotiabank's global digital strategy, these leaders will accelerate and build our digital banking capabilities. They will lead empowered, multi-disciplinary teams of designers, developers, analytics experts, digital marketers, and agile practitioners who will work together in the Digital Factory of their respective country.

"Customers have high expectations for digital banking experiences and that's why Scotiabank is working to redefine how we meet the needs of customers and how we deliver simple, personalized banking experiences," said Shawn Rose. "These leaders have grown up in the digital and e-commerce spaces, and we will benefit from their fresh perspectives -- we are very excited about what this team can achieve."

"These appointments reflect the impressive momentum of our global digital strategy and we are very proud of the expertise these digital leaders bring to Scotiabank," said Ignacio (Nacho) Deschamps, Group Head, International Banking and Digital Transformation. "These leaders share our commitment to creating a better banking experience for our customers, and in turn, becoming an even better bank."

Fuencis Gomez (Mexico): Fuencis began her career in IT in Spain with Amadeus, and in 2004 she was named General Manager of the company in Mexico. In 2011, she joined Liverpool where she overhauled the company's digital sales platforms prior to assuming the role of Chief Commercial Officer at the airline Interjet.

Marcelino Herrera Vegas (Colombia): Marcelino (Mache) has extensive experience in sales and has moved through a series of progressively senior leadership roles at In 2012, he relocated to Colombia to assume the role of Country General Manager where he has also been a key contributor to growing the brand across the region.

Daniel Kennedy (Chile): Daniel joined Scotiabank in 2004 and has held progressively senior leadership roles in different countries for more than 12 years. Prior to assuming his current position, he was Director, Customer Experience at Scotiabank in Chile, leading the Sales and Services Design, Quality of Customer Experience and Transformation and Innovation teams.

Jeff Marshall (Canada): Before leading Scotiabank's digital strategy in Canada, Jeff was Vice President of Digital Channels and Vice President of Marketing at Scotiabank. Previously, he held roles leading Customer Strategy and Marketing at Loblaws, and leadership roles at President's Choice Financial and TD Bank in Canada and the United States.

Luis Torres (Peru): Previously, Luis (Lucho) was the Executive Director at Cosapi Data; Venture Partner, Information Technology at Altra Investments; and held progressively senior roles over ten years with Microsoft at its headquarters in Seattle before becoming the Chief Executive Officer for Microsoft Peru. He started his career as an entrepreneur building a software solutions consulting company that became the leader in Peru and a player in Latin American markets.

As part of the Bank's digital transformation, we are opening a Digital Factory in Canada and the Pacific Alliance countries of Mexico, Peru, Chile and Colombia. These Digital Factories will be hubs for creation and incubation of new and partner-led ideas to deliver game-changing solutions for Scotiabank customers. These solutions will be leveraged across the Bank's footprint. The Pacific Alliance countries present an attractive growth opportunity for the Bank. Together, the four countries represent the world's sixth largest economy and its seventh largest exporter. 

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