MX, the fintech company that enables banks and credit unions to win their competitor's most profitable account holders, has appointed Don MacDonald as its first Chief Marketing Officer.
MacDonald will lead MX's overall marketing and branding efforts and will be instrumental in developing their digital money management, data and analytics and customer acquisition product marketing strategies.
MacDonald has held strategic positions as a Global CMO and senior marketing executive at companies including Intel, Fiserv, Checkpoint and Qualcomm. A veteran marketing and branding expert, MacDonald has extensive experience building some of the world's most recognizable brands. He is joining MX's executive team to further advance the company's mission of enhancing the account holder experience and positioning banking partners as true advocates for end users.
"Don brings the rare combination of a seasoned and proven marketing leader with the passion and drive of a true innovator. He has the skills, experience and proven track record to continue to evolve our marketing organization, build the MX brand and drive accelerated growth for the company," says Ryan Caldwell, Founder and CEO of MX. "Don leading our marketing strategy after an extraordinary career inside of industry-defining technology companies is truly an impressive win for MX that further validates the path we are on."
MacDonald spent more than 20 years at Intel in a variety of business and marketing roles, including 4 years as their Chief Marketing Officer, driving the company into the top 5 global brands and defining and executing the marketing strategy for Centrino. As Fiserv's first CMO, he led that organization through a brand consolidation, uniting more than 170 companies under the Fiserv name and was a crucial part of positioning the organization as the leader for financial technology in the US.
"I found the MX culture, company mission and technology platform extremely compelling. As the needs of consumers evolve and the pace of innovation in the financial services industry continues to hasten, I believe MX is well positioned to make a real and measurable impact and I'm delighted to be a member of this team," says Don MacDonald.