Holmgren is based in Fidessa’s London office and will be responsible for sales across all asset classes to the European broker community.

Holmgren reports to Rajiv Shah, EMEA Regional Sales Director for Fidessa, and brings over 15 years’ experience within the finance and banking sectors. He was previously employed as Head of Sell-side OMS Sales at TradingScreen, and prior to that worked in senior sales positions for both Ullink and Fermat.

Commenting on this appointment, Shah said: "As sell-side firms across Europe look to put in place the flexible, efficient workflow systems they need to meet emerging regulations and to extend the range of services they can offer to their clients, demand for Fidessa’s products and services grows. Consequently we are extremely pleased to have someone with the breadth and depth of sales experience that Peter has join us to lead our new business sales activities in this core region."

Peter Holmgren added: "I am very excited to be joining a market leader like Fidessa as the financial markets emerge from the post-crisis era. Brokers now need to invest in the systems they need to leverage the new landscape and take advantage of the opportunities it presents. This plays directly to Fidessa’s proven strengths and I am looking forward to building on the firm's strong presence in the European marketplace."