Fico, a leading predictive analytics and decision management software company, today announced that it has appointed Hayley Kershaw as its new vice president and managing director for Europe, the Middle East and Africa (EMEA).
Kershaw previously headed the Professional Services team in EMEA, and will now run sales, services and marketing for Fico in the region.
Kershaw has more than 20 years of experience in financial services. Before joining Fico in February 2011, she was UK IT director for Ikano Financial Services. She has also led multi-million-pound IT and business transformation programs for First Data International, Capital One, AMS (now CGI) and Barclaycard.
"Businesses and public agencies around the world are seeing the potential of analytics to help them engage more successfully with their customers," said Kershaw. "Fico's clients are at the forefront of this trend, actively exploring how analytics-driven Big Data, cloud computing and mobile communications can increase their success. My focus is on making sure that we are the best possible partner for every client seeking to build their analytic advantage, whether they are a longtime user of analytics or a relative newcomer."
"Hayley has impressed us all with her wealth of operational, technical and strategic knowledge and experience in financial services," said Mike Gordon, Fico's executive VP for sales, services and marketing. "Now, with her expanded responsibilities, Hayley will be able to share that valuable experience to an even broader array of clients. We're looking forward to seeing the results she's going to bring to clients throughout the region."