E*Trade Financial Corporation (ETFC) today announced two additions to its executive leadership team. Navtej S. Nandra will join as President, effectively immediately.
Liza Landsman will join as Chief Marketing Officer by the end of May.
As President of E*TRADE Financial Corporation, Navtej S. Nandra is responsible for overseeing management of E*TRADE's core domestic retail franchise. Mr. Nandra joins the Company from Morgan Stanley, where he served as Head of International for Morgan Stanley Investment Management, growing international assets under management over 60 percent during his tenure.
Prior to joining Morgan Stanley, Mr. Nandra held senior management roles at Merrill Lynch, first as Chief Operating Officer of Global Investment Banking, and subsequently as Head of Diversified Financial Services and Chief Operating Officer of Global Wealth Management. His background in driving customer-centric, profitable growth will help ensure the Company's customers remain at the forefront of E*TRADE going forward.
"I am enthusiastic about joining E*TRADE and look forward to helping shepherd such a well-known company through its next phase of growth," said Mr. Nandra. "E*TRADE has a solid customer franchise that has demonstrated its resilience over the past decade, and I am confident that we will continue to build on this strength."
As Chief Marketing Officer, Liza Landsman will be charged with driving all aspects of the Company's marketing and advertising strategy. Ms. Landsman brings a wealth of knowledge, with over 18 years of experience driving customer engagement strategies, including through internet, mobile, digital and social media. Most recently, Ms. Landsman worked at Blackrock as Global Head of Digital where she was responsible for defining, analyzing, and executing the digital marketing strategy. This followed 10 years in senior management positions at Citigroup, where she focused primarily on driving engagement across customer channels, especially internet and mobile platforms, Ms. Landsman also previously served as an Operating Partner for Bravas Partners.
"Over the past several years, E*TRADE has created an iconic brand," said Ms. Landsman. "I look forward to capitalizing on that recognition, while approaching the Company's marketing and advertising with a sharper, more analytical focus - to drive customer acquisition and further engagement across all of the Company's products and services."
CEO Paul Idzik commented, "We are delighted to add to the strength of our executive management team. Navtej and Liza both possess a level of expertise and drive that will resonate throughout the Company as we move forward through our next phase of growth."