BillMyParents, Inc. announced today that Lewis Cohen has joined the company's newly created Strategic Advisory Board.
Mr. Cohen brings 28 years of experience at Citigroup, most recently serving as the Executive Vice President, Planning and Strategy, for the Citigroup Global Sector's Chief Data Office.
"Mr. Cohen has an impressive history of proven leadership in strategy and tactic development, analytics, marketing operations and management, on national and global levels," said BillMyParents Chairman and Chief Executive Officer Mike McCoy. "We are pleased and fortunate to have his guidance as we navigate new markets and expand our business."
Recently retired from Citigroup, Mr. Cohen has held many significant roles in Citi's Consumer Banking businesses. He was the Planning and Strategy Lead for Citigroup's Global Decision Management function, where he was the acting expert in Global Consumer and Business Credit Bureaus, as well as Database Marketing Technology. He also served as the Senior Vice President, Marketing Production and Support for Citigroup U.S. Card Products, where he managed a $270 million marketing program budget and hundreds of team members. Today Mr. Cohen is President of consulting firm Intelligent Database Marketing, Inc., which specializes in innovative ways to use data for both Marketing and Risk Management.
"BillMyParents is well positioned to make a significant impact in the teen payments space," commented Mr. Cohen. "I'm very excited to be a part of their efforts and to help them achieve their goals."