As head of NCR's global RFID consulting practice, Greaves will be responsible for helping retailers and manufacturers define and navigate the RFID course that best meets their individual goals. He will also provide strategic leadership to NCR's RFID initiatives across all company divisions, bringing to bear a full range of products and services designed to maximize the company's RFID investment.

Greaves will report to Lee Schram, senior vice president of NCR's Retail Solutions Division and NCR's executive sponsor for RFID.

"Many companies around the world are looking to NCR to help them determine how, when and where to deploy RFID," said Schram. "John brings extensive and impressive credentials in RFID technology and solutions, and will undoubtedly strengthen NCR's ability to provide our customers with truly end-to-end solutions."

NCR addresses RFID implementation from production through the point of sale by providing RFID labeling solutions, store consulting, global installation and support services and Teradata data warehousing and analytics.

Prior to joining NCR, Greaves led the Global RFID Technology Integration consulting practice at Deloitte Touche, where he designed and developed numerous cross-spectrum RFID solutions for companies worldwide. He was the founding chairman of USA RFID Standards, and served as Director-General of the European UHF RFID Spectrum Allocation Initiative to modify the allocation and use of UHF for short-range devices in Europe.

NCR has more than 120 years of retail expertise, with proven leadership in numerous areas that will be crucial in the RFID evolution, including bar-code scanning and RF-enabled electronic shelf-label solutions. NCR also is one of the initial sponsors of EPCglobal (formerly the Auto-ID Center).