Citi raids rivals for cards management roles

Source: Citi

Citi Cards today announced it has appointed Leslie Gillin as Head of Citi Cards Sales and Marketing, Valerie Greer as Head of Partnerships and Young Adult and Barry Rodrigues as Global Head of Network Strategy and Management.

Leslie Gillin and Barry Rodrigues report to Jud Linville, CEO of Citi Cards. Valerie Greer reports to Terry O'Neil, Head of Affluent Segment and Partner Management.

"Accelerating our acquisition marketing and network strategy, and deepening co-brand partnerships are key to our continued success. Leslie, Valerie and Barry bring deep payments expertise and relationships, global perspective and the proven ability to drive growth, and I am confident that their leadership will complement our teams," said Jud Linville, CEO of Citi Cards.

Leslie Gillin will drive the development of Citi Cards' marketing and customer growth strategies and execution across all channels. In this new role, Gillin will work closely with the product teams and global marketing organization to drive alignment of marketing efforts. Gillin's leadership will incorporate existing teams focused on customer channels, acquisitions and sales growth as well as partnerships across Citi's consumer businesses.

Prior to joining Citi Cards, Gillin served in senior executive marketing roles at Bank of America in the U.S. and internationally, including Marketing Executive for Global Card Services, Chief Marketing Officer of Europe Card Services and most recently, Direct Response and Analytical Marketing Executive of the Consumer and Small Business Bank.

As Global Head of Network Strategy and Management, Barry Rodrigues will work with U.S. and regional Citi Cards leadership to develop a global network strategy. He will oversee relationships with all global network partners, such as MasterCard, Visa and American Express. Rodrigues brings significant global experience to this role, and joins Citi from American Express where he was President of Global Network Services (GNS). At American Express, Rodrigues held a variety of leadership positions around the world where he was responsible for major bank issuer relationships and merchant acquiring and processing.

Valerie Greer will be responsible for strengthening key partnership portfolios for the Cards franchise and providing overall strategic direction for these relationships. She will also define the product value propositions, positioning and go-to-market strategies. Greer joins Citi from JPMorgan Chase, where she held numerous executive roles and was most recently General Manager, Partnerships.

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