Heartland Payment Systems, one of the nation's largest payments processors, announced several senior management additions and changes to support the growing breadth and depth of the company's core services and merchant base.
Maria Rueda joins Heartland as Chief Financial Officer. Ms. Rueda most recently served as Chief Financial Officer at ING DIRECT, the largest direct bank and largest thrift in the United States. Previously, Ms. Rueda was the Chief Financial Officer and Financial and Operations Principal for Bloomberg Tradebook LLC, through Geller & Company, a financial outsourcing firm, and Chief Financial Officer for the North American operations of Electra Partners, a U.K.-based private equity firm.
Heidi Goff joins Heartland as Chief Marketing Officer. Ms. Goff most recently was President & Managing Director, The Americas, at Hypercom, Inc. Prior to her tenure at Hypercom, Ms. Goff held other senior executive positions including Executive Vice President and General Manager of North America for Transaction Network Services; Executive Vice President, Strategy and Market Development at Global Payment Systems; and Senior Vice President, MasterCard Automated POS Program, at MasterCard International.
Robert H.B. Baldwin, Jr., previously President and Chief Financial Officer, will take on broader responsibilities for strategy and operations as President of the Company and work closely with Robert O. Carr, Chairman and Chief Executive Officer, in order to improve the execution of Heartland's strategic and operational priorities. "Since joining Heartland in 2000, Bob Baldwin has been instrumental in solidifying the Company's financial future and sustaining the direction of the business. Now Bob will provide broader leadership to our strategic growth initiatives and assist in moving Heartland to a new, dynamic phase in its development," said Bob Carr, Heartland's Chairman and Chief Executive Officer.
Mr. Carr added: "We conducted an intensive search to find the best talent available to help us expand our senior management team. The addition of Maria Rueda and Heidi Goff, both outstanding executives with great experience and strength in financial services, will help Heartland execute against our strategic priorities, drive growth and position Heartland solidly for the future. We are excited to welcome Maria and Heidi to the Heartland team."