Barclaycard names Wergan marketing director, global business solutions

Source: Barclaycard

Barclaycard today announces the appointment of Richard Wergan as Marketing Director at its Global Business Solutions division.

In his new role, Richard will be responsible for all strategic marketing to Barclaycard's business customers as the business develops its consultancy and payment services.

The Global Business Solutions division provides its customers with a wide range of services including: payment acceptance services, commercial payments, partnership sales finance and loyalty management expertise.

With more than 15 years business-to-business marketing experience, Richard has developed and implemented global marketing strategies for well-known brands such as IBM and Xerox. He has also worked across a number of global markets for companies such as Unilever and Young & Rubicam.

He joins Barclaycard from Xerox Corporation where latterly he was Vice President of Worldwide Brand Marketing, Advertising and Media, having held a number of senior marketing positions across brand strategy, identity, advertising, media and sponsorship. Most recently he was responsible for globally rebranding Xerox and repositioning it as a business services organisation, which included the introduction of a new corporate brand architecture and global communications strategy.

Jeff Dye, CEO of Barclaycard Global Business Solutions, said: "This appointment marks an important step in the development of Barclaycard Global Business Solutions. Richard's background and experience will be vital in determining the offering we make to businesses, of all shapes and sizes, and ultimately in helping us to achieve our ambition to be one of the leading business payments providers in the world."

Richard Wergan, added: "I'm delighted to be joining Barclaycard which has a proven track record in delivering pioneering solutions that make the lives of our business customers easier and ultimately enables them to offer a better experience to their customers and suppliers. The challenge is to deepen the relationships with those customers and ensure that we are abl are a able to assist them with all their requirements to both make and receive a wide range of payments."

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