Serverside launches 'zero integration' for card customisation

Source: Serverside

Card marketers, strategists and product departments - not IT departments - can now make the decision on whether to implement card customization programs, following the launch of a new ʻZero Integrationʼ system by global technology vendor, Serverside Group.

With Zero Integration, which essentially lets a card customization program ʻstand aloneʼ, there is little or no impact on financial institutionsʼ existing IT systems. This enables marketers to wrap card customization programs into broader business strategies without the need for extensive consultations with, and dependence on, IT.

The introduction of Zero Integration by Serverside Group not only empowers marketing or strategy managers to make the decision about whether to implement an AllAboutMe-powered card customization program but also significantly reduces the costs and time to market - crucial in the fast-moving payment cards sector.

AllAboutMe is Serverside Groupʼs market-leading card customization technology that has repeatedly been proven to boost card usage levels, increase average balances and improve both acquisition and retention rates.

Tom Elgar, Co-founder and CTO, Serverside Group, commented: "Marketing and product departments have always appreciated the power of card customization programs to drive card usage levels and boost retention and
acquisition rates but the IT issue has often stood in the way. With Zero Integration, this is no longer the case. Now, all the cardholder benefits and marketing flexibility of customization programs can be enjoyed by FIs with none
of the technology headaches."


Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 23 September, 2010, 12:54Be the first to give this comment the thumbs up 0 likes

Serverside Group has tapped what seems to be a fledgling, yet growing, trend among sales, marketing and other "business" groups in financial institutions to implement technology solutions with little or no "IT" involvement. We see it in Web 2.0 for Commercial Cards and Trade Finance, to name a couple of laserlike offerings. Where IT seems to be skittish with loss of central control that would be caused by implementation of such point solutions, business is able to spot excellent price-performance and has the budget to go forward with such initiatives. If this trend holds up, we might see technology companies making big changes in the way they market IT solutions to financial institutions.