Serena Software today announced the appointment of Eric Driffort as Vice President UK and Ireland. Eric will continue to be responsible for France, Italy, Spain, Belgium and the Netherlands but will relinquish the management of India and China to focus fully on Serena's growth in Western Europe.
He remains a member of the Board for Strategy Planning which is responsible for devising development and acquisition strategies for the company.
"I am very excited to be appointed VP for the UK & Ireland, a market which is still showing excellent opportunities for growth. I have been with Serena for over six years and have experience in driving the business in the EMEA region. Extending my remit to the UK & Ireland seemed like a logical step and one which I am delighted to be taking on."
Eric Driffort began his career as an engineer at IBM, before becoming Sales and Marketing Director for Information Builders in 1991. In 1997 he was appointed MD of Intersolv which became Merant in 2000. In 2004 he accepted the position of MD for the French, Spanish, Italian, Portuguese, Benelux and African regions for Serena Software. Eric holds a BSc in IT and a Masters in International Commerce from the University of Paris-Dauphine.