Trax hires Patrick Bert to head up new French subsidiary

Source: Trax

Trax announced today that it has created a new subsidiary in France.

Trax France, located in of Paris, will focus on sales, implementation and support of the Trax platform dedicated to the French market. The incorporation of a French subsidiary is the next logical step for an already successful presence in an important market. Additionally it is to be considered as a confirmation of the commitment Trax always had towards its French customers in terms of after sales support.

Trax has appointed Mr. Patrick Bert as Country Manager for France. Mr Bert most recently held positions of business unit manager at CESMO Consultants and at British Telecom, where he was sales director for Eastern and Southern Europe. He has extensive experience in the management of large accounts and in business development. Mr. Bert will manage the Trax France team, which is to be expected to grow considerably in the near future.

Hans Cobben, Managing Director Trax said, "The setup of our French subsidiary is part of the execution of our strategic objectives for 2005. In an ever growing and unified European market there can only be room for players with a strong international focus and local presence. Trax’ customers are all major multinational players in the banking industry and corporate space, and we will support them wherever relevant. As such our presence in France can be considered as a first in a row and as the initiation of Trax' international growth."

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