SuperDerivatives (SD), the derivatives benchmark and multi-asset front office system, has expanded its global team for strategic sales with the appointment of one of the industry's leading enterprise integration experts, David Gertler.
Gertler will be responsible for expanding the company's reach and capacity in the global banking and capital markets sectors. He will use his extensive experience to work with key clients in integrating SD's solutions to back, middle and front office functions.
Gertler joins SD from IBM, where he was responsible for solution development and implementation within the Business Consulting practice. At IBM, he was a leading authority on key business and technology issues facing the capital markets sector. He has also held senior business and information technology positions at Salomon Brothers, EJV Partners and Reuters, where he managed a range of enterprise projects.
Throughout his career, Gertler has authored and presented numerous articles on enterprise strategy and integration. He will continue to serve as a senior advisor to the EDM Council, an industry organisation devoted to addressing the challenges of enterprise data management.
Zohar Hod, Vice President of Strategic Sales at SD, comments: "In addition to our successful multi-asset front office solutions business, the last nine months have seen us make a growing number of strategic solutions sales, and as the market evolves, tier 1 and 2 banks look set to be a key area of significant growth for SD.
"The addition of David's senior level of expertise in implementing sales solutions to a range of clients in the global banking sector will ensure we are positioned to fully capitalise on this new area of opportunity by delivering world-class derivatives solutions to our customers."
David Gertler comments: "The current economic challenges in the industry are driving financial firms to develop new strategies that ensure future growth at controlled cost. In my experience, the cornerstone of a successful approach must consider the intersection of business needs and technology on an enterprise-wide basis.
"SD has a superb offering, and I look forward to helping our cclients realise significant value from our sophisticated tools and integration components. The company is well positioned in the global derivatives industry with excellent products and knowledgeable professionals. I am excited to be part of the SD team."