Senior Systems Engineer Greg Wiley and Sales Director Lalit Nathwani join Annalisa Sarasini and the rest of the London team. Wiley and Nathwani will provide the necessary engineering and communications support to meet the growing demands in the region.

Annalisa Sarasini, Managing Director EMEA for 29West has expanded staff in the London office, adding two new senior members to the team. "We have tripled our technical team in 2008. Greg and Lalit make excellent additions to our existing expertise: they will help us meet the tremendous market demand in Europe," Sarasini said. "This surge in demand is being fuelled by firms who are aggressively leveraging technology to increase efficiencies and profitability."

Wiley, who joins 29West from Ericsson, has an extensive background in delivering software solutions with SCO, Demon Internet, and THUS. Wiley will be growing the London software services team and is responsible for technical pre-sales and software support in EMEA He has 16 years of global experience in technical pre-sales for communications products and network software development.

"29West are clearly the industry leaders in ultra low-latency, high performance messaging software and I'm delighted to join a technically innovative company with such a talented team," Wiley said. "I'm looking forward to being a part of the team in London and contributing to the continued and impressive growth of 29West globally."

Lalit Nathwani brings more than 20 years experience in new business development across EMEA for North American software companies, including Digital Equipment, Novell, Unisys, Nortel, Progress and IONA. Nathwani is responsible for coordinating sales and marketing initiatives for the European market.

"I am delighted to join 29West," Nathwani said. "The technology has been proven with more than 120 customers running mission critical applications requiring low-latency messaging. With a great deal of fresh interest from hedge funds, exchanges andnd other financial institutions from across the EMEA region, the coming year promises to be one of growth."

"Demand is growing in Europe and elsewhere," said Mark Mahowald, 29West CEO and founder. "We have seen a lot of interest with the release of Ultra Messaging(r) for the Enterprise, which brought game-changing low latency to the persistent and guaranteed messaging market. We are busy working on several new technologies, some of which will be unveiled this quarter."

According to Mahowald, a broad customer base and strong solution set provided a good pipeline for the company in 2008 which is expected to grow at more than 50 percent in 2009. "Greg and Lalit bring a wealth of experience, enthusiasm and creativity to the organization." Said Mahowald, "We have the right talent to continue to exceed our customers'
expectations this year and after."