Litle & Co., a leading payment management platform for merchants in direct-to-consumer commerce, today announced the appointment of longtime payment industry executive Tom Pouliot as Payments Evangelist.
Assuming the newly created role of Litle & Co.'s Payments Evangelist, Pouliot will provide continuing education for employees and merchants while also serving as briefings executive on the payments industry-at-large, market trends, issues and competitive positioning. He will also hold a key role in product marketing, helping current and prospective merchants understand the important advantages of working with Litle & Co.
"Litle & Co.'s commitment to ongoing merchant and employee education is unique in the payments industry, and is a result of our belief that a better understanding of a merchant's payment infrastructure will have a direct and material impact on the overall performance of a merchant's business. With Tom leading this initiative, we will be a more valuable partner to our merchants," said Tom Litle, CEO for Litle & Co. "No one knows more about how this industry operates and where merchants can find value from payment management. He is the perfect person for this role."
Pouliot brings two decades of payment processing and bankcard industry experience to this new position. Prior to joining Litle & Co., Pouliot had founded his own independent sales organization (ISO), Alliance Merchant Services. Previously, he had served as Vice President of Payment Processing for Promisant Ltd., a multi-currency processing company located in Hamilton, Bermuda. He also held a high-profile role as Vice President of Electronic Commerce for MasterCard International, where he served on the International Security Committee, the International Operating Committee and was a representative on the EMV Chip card standards board. Pouliot's Litle & Co. roots reach back to his role as Product Manager at the original Litle & Co. of Salem, New Hampshire.
"The Litle & Co. team is responsible for some of the most important innovations in this industry, both in terms of the technology and understanding how a payment processorr can provide value to its customers," said Pouliot. "As this program demonstrates, Litle & Co. puts the best interests of the customer above all else, and I look forward to contributing my experience to that effort."