Ukash, the international online cash payment solution, announced today the appointment of a new marketing director, Paul Coxhill, following a major investment deal with South African Blue Label Telecoms Group last month.
With 13 years experience in international and UK retail banking, Coxhill will oversee the Ukash marketing team and further establish the company as the global market leader in the alternative payments industry.
Prior to joining Ukash, Coxhill held a range of senior marketing positions at Barclays for 10 years before joining ASBA in South Africa where he led the marketing synergy programme during the merger of the two banks.
UkashTM online "cash" transactions have grown at a rate of 257 per cent in the last two years, and to capitalise on this growth, the company will conduct global marketing campaigns including research to measure cultural attitudes towards personal finance, debt and identity fraud.
Mark Chirnside, CEO of Ukash said: "The alternative payments industry is experiencing strong growth, and we believe the expertise Paul will bring to the table along with the recent investment deal with Blue Label Telecoms will accelerate Ukash's growth as the leading cash payment solution in the market."