Hypercom appoints Samia Christine Bounaira MD, Mexico

Source: Hypercom

Hypercom Corporation (NYSE: HYC) today announced the appointment of Samia Christine Bounaira as Managing Director, Hypercom Mexico.

Ms. Bounaira is responsible for driving sales, service and support in the country. She takes over for Jaime Arroyo who is now responsible for the Caribbean, Central America and Andean countries (CCA). Ms. Bounaira reports to Heidi Goff, President and Managing Director, The Americas, Hypercom Corporation. Her appointment is effective immediately.

Ms. Bounaira joins Hypercom from Oberthur Technologies, where she was Sales Director, Mexico and Central America. She also held positions with Krones AG and Dornier System GmbH.

"Samia is a seasoned executive with extensive in-country and in-region expertise and an excellent understanding of the financial and retail sectors," said Ms. Goff. "Her skill and market knowledge makes her ideally suited to lead Hypercom in this important country and will be invaluable in helping us quickly build more market share."

About Samia Christine Bounaira

Ms. Bounaira has more than 20 years of international sales and management experience in card-based products and services, beverage production solutions and telecommunications. As Oberthur Technologies Sales Director for Mexico and Central America from 2004 to present, Ms. Bounaira directed all aspects of the company's in-country sales and marketing to the banking, government and transport sectors. Among her many accomplishments, Ms. Bounaira opened the lead office in Mexico City and in less than one year generated significant market share and doubled sales revenues.

Prior to that, Ms. Bounaira worked for fifteen years at Krones AG in a number of positions including Sales and Project Director and Sales and Project Manager based in Mexico City, and Project Manager and Sales Account Manager based in Regensburg, Germany. Previously, Ms. Bounaira worked as a Sales Representative with Dornier System GmbH in Friedrichshafen, Germany.

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