Experian, the global information services company, today announced that Jayne Robinson has been appointed Principal Marketing Consultant within its Integrated Marketing division.
Further strengthening the marketing business's consulting group, Jayne's role will see her advising multi-national financial services organisations on large-scale integrated marketing projects.
Prior to joining Experian, Jayne was Head of Marketing at Alliance & Leicester Commercial Bank where she was responsible for multi-channel marketing to UK businesses - from start-up companies to major corporates - across a full range of products. Jayne has also held Marketing Director and Head of Marketing roles at a variety of major financial services organisations, including: Admiral Insurance, Lloyds TSB and AXA.
As Principal Marketing Consultant, Jayne will work closely with financial services clients using her wealth of experience to provide integrated marketing consultancy services built from Experian's portfolio of analysis, data management and CRM propositions. Jayne will report to Marie Myles, Director of Marketing Consulting for Experian's Integrated Marketing division.
Commenting on Jayne's appointment, Tony Mooney, Consulting and Propositions Director for Experian's Integrated Marketing division, said: "This latest appointment underlines our ongoing investment to ensure that clients always have the best marketing talent at their disposal. Jayne's impressive client-side experience and in-depth knowledge of the financial services sector will play an instrumental role in delivering positive business outcomes for clients in challenging market conditions."