Zecco Holdings, Inc. (Zecco) announced today that seasoned online brokerage executive Michael Feser has joined the company as President of its wholly owned subsidiary Zecco Trading, Inc.
He most recently served as Vice President of Customer Service at E*TRADE Financial.
Mr. Feser brings more than 20 years of brokerage experience to Zecco Trading, with a focus on service, sales and relationship management. He is the latest industry veteran to join the growing executive team at Zecco, which has added multiple senior-level managers since it launched its trading platform in October 2006, including: Gabriel Dalporto, Chief Marketing & Strategy Officer and former Vice President of Marketing at E*TRADE, and Barry Fischer, Chief Compliance Officer and General Counsel, and former Chief Compliance Officer at BrownCo.
"We've grown significantly over the past year, adding important trading platform enhancements and necessitating an even stronger customer support system," said Jeroen Veth, CEO of Zecco Holdings. "Michael will draw on his deep industry experience to build an industry changing customer experience at Zecco Trading. We're not going to be satisfied with merely having a great customer service experience; we hope to set a new standard."
Since 2005, Mr. Feser has served as Vice President of Customer Service at E*TRADE, where he helped revamp the company's service centers comprised of 1,400 employees in the U.S. and Philippines. He has also served in similar executive positions at BrownCo and USAA Investment Management Company, two companies also known for their superior customer experiences.
Mr. Feser holds the FINRA series 4, 7, 9, 10, 24, 53 and 63 registrations. He also holds a BBA in finance from Texas State University and an MBA from St. Mary's University in San Antonio.
"There is a significant opportunity to build-upon the customer experience at Zecco Trading," Feser said. "I want our customers to think of Zecco and its service center in the same way they think of brands such as Virgin or Apple -- as an unparalleled, engaging and enjoyable experience."
In addition to Mr. Feser's appointment, the company also announced today final approval and completion of Zecco Holding's acquisition of Zecco Trading (formerly known as Equinox Securities). Zecco Trading is now officially a wholly owned subsidiary of Zecco Holdings.