Herder's promotion underlines his contribution to the spearheading of Rolfe & Nolan's order routing business in terms of design, functionality, market development and strategy. A recent key addition to the team was Gavin Parker, formerly MD at another leading global ISV, who is now running the European order routing business.

Rolfe & Nolan's order routing suite, RANorder, is a key component of its global growth strategy. Bob Sylverne, Chief Executive at Rolfe & Nolan Systems, Inc. commented: "This promotion to board level stresses the high priority that we have accorded to the further growth of our trade routing product suite, typified in Edge, the new front-end. Bill's experience in our industry in general and the ISV space in particular will serve us well in his role as director."

Bill Herder commented at press time: "I am excited to be given the mandate to further develop our order routing business. Customers now recognize us as a serious player and are responding well to both our ASP model and the extensive functionality of Edge. Gavin Parker is leading our European initiative. We have interest in the Far East. There is a lot happening."