The appointment strengthens SAS' drive to maintain and build on its leading position in the UK risk market.

After a period of managing SAS UK's risk marketing strategy, Patrick will now be responsible for continuing the push of SAS' portfolio of risk solutions into a range of industry sectors to gain competitive market share. SAS UK aims to strengthen its foothold in the financial markets by leveraging further its leading analytical technologies, whilst driving growth in other sectors, such as insurance and telecommunications.

Commenting on his new role, Patrick said: "After this year's turmoil in the financial markets, the imperative to employ the best technologies possible in managing business risk has never been so vital. Our job in the Risk Intelligence team is to bring SAS' solutions into those businesses currently floundering under the weight of regulatory pressures and the pressure to understand the levels of risk they run across the business. SAS helps businesses control their entire risk process and manage their risk strategically - protecting them from disastrous outcomes"

Prior to SAS, Patrick held a number of high-profile roles, including the global product manager position at SunGard and Senior Consultant at CSC.