Martin, 45, joins Experian Integrated Marketing from Atos Origin, the international IT services company, where he held the position of Vice President.

Reporting into Duncan Painter, Experian Integrated Marketing's Managing Director, Martin will be responsible for managing and growing the business's portfolio of brand-name retail banking and financial services clients.

Martin possesses over 20 years consulting experience working for Atos Origin and KPMG Consulting, advising some of the world's largest consumer brands on data-driven customer management strategies. With a proven track record running multi-million pound client relationships with full P&L responsibility, as Managing Partner, Financial Services, he will be accountable for delivering client success via Experian's blend of consulting and intelligence-led marketing solutions.

Martin Webley replaces Steve Lomax at Experian Integrated Marketing. Lomax, a long-standing member of ClarityBlue's management team, joins CheetahMail, Experian's e-mail marketing business, as European Managing Director, where he will be responsible for continuing to accelerate the growth of the business.

On Martin Webley's appointment, Duncan Painter commented: "Martin's a heavyweight appointment for Experian Integrated Marketing, bringing to the table a wealth of commercial experience that will add significant value to our financial services clients' marketing programmes. Steve Lomax has grown and managed our client portfolio to the size it is today and Martin will be taking over the reins and carrying on Steve's exceptional work as we look to further expand the business."

Martin Webley added: "It's an exciting time to be coming on board and I'm joining a very successful business with a clear vision and strategy, employing the best talent in the industry. Working alongside Duncan and the rest of the management team, my complete focus is on our clients and how we continually help them to deliver excellence via intellilligence-led marketing."