Roberts will have overall responsibility for conceptualizing, developing and executing TradeStation's marketing strategies and programs.

"John is a superb executive, who has the creativity, talent and experience to build on the momentum TradeStation has already achieved as an award-winning electronic trading platform and brokerage for equities, options, futures and forex traders," said Sredni. "John will help our target customer markets better understand the unique products and services we offer, and help ensure that we address the needs of our customers to improve gross account growth, customer retention, and market presence."

"TradeStation is one of the most exciting brands in the online trading market, offering investors unique and powerful tools to test and implement their trading insights. I am delighted to have the opportunity to strengthen and broaden TradeStation's brand and help foster continued growth," Roberts said.

Roberts has extensive experience marketing equities, options and futures investing and trading over the last 20 years. From 2004 to 2007, Roberts served as Chief Marketing Officer and a Managing Director of the Chicago Mercantile Exchange (CME), the world's largest financial exchange, serving as its first chief marketing officer following its initial public offering. At the CME, Roberts created and launched its first integrated global marketing campaign, and built CME's first customer relationship management (CRM) system, linking CME's web site and direct marketing infrastructures. From 1999 to 2004, Roberts was a Managing Director of Barclays Global Investors (BGI), serving as Head of Marketing and Communications from 2000 to 2004. At BGI, he built and led the marketing team that launched and grew iShares to a dominant position in the exchange-traded fund (ETF) market. Prior to BGI, Roberts served, from 1988 to 1999, as Senior Vice President, Marketing, of the Chicago Board Options Exchange (CBOE), where he directed worldwide business development, and helped create the Options Industry Council, which today is the recognized leader in options education. Roberts's other marketing positions have been with Citicorp Savings of Florida, Campbell Soup Company, and General Mills.