Alaric International, a leading supplier of advanced technology and fraud detection solutions for the card payments industry, today announced that it has undertaken a strategic reorganisation of its sales and marketing functions, led by the key appointment of payments industry expert Martin Hewgill as new Head of Marketing.
The sales and marketing organisations are being strengthened to reflect the company's growth plans and combined into a new Business Development Group, headed up by Steve Lomax, Director of Sales and Marketing. Martin Hewgill, a familiar name in the payment and risk management solutions industry, will lead the marketing team, while new appointments to the EMEA sales team include Tony Nicholls (with responsibilities for the UK, Ireland, Benelux and France) and Nick Searle (with responsibilities for the Nordic countries, Central/Eastern Europe, Sub Sahara and Africa).
In recent months, Alaric has extended its international distribution network with several key partner signings, and opened new regional offices in Australia and the US.
"Our business has acquired a wider global profile in recent years, reflecting the fact that payment systems worldwide are now entering their second generation," said Steve Lomax, Alaric's Director of Sales and Marketing. "In order to meet the demand for our solutions and provide the necessary support for customers we have strengthened our sales and support facility and set up a network of regional offices with expert local knowledge. Having someone of Martin's expertise and experience to head up our marketing operation will prove invaluable as we continue to build momentum across our key territorities."
Hewgill has been a senior subject matter expert in the payments and risk management industry for 25 years, working to build enterprise-wide solutions for top financial institutions worldwide. He served as Fraud and Risk Management Consultant at ACI and was latterly a Director of Fraud Product Strategy at Fair Isaac Corporation.
"There is a tremendous opportunity to establish Alaric as a truly global player, delivering progressive solutions and a real competitive edge for customers worldwide," commented Hewgill. "I'm looking forward to helping to drive Alaric's success and leadership in this market as we move to th this next phase of expansion."