29West's London office, which will be fully operation as of March 1, 2007.

The company has named Annalisa Sarasini as Director of Business Development EMEA. Annalisa will be responsible for sales and business development activities in the region and will manage the London office. Prior to joining 29West, Ms. Sarasini was responsible for Business Development and Technical Sales at IONA Technologies supporting the firm's SOA solutions within the financial and telecommunications community throughout Northern Europe.

Prior to IONA, Ms. Sarasini was a Senior Architect and Sales Engineer for Sonic Software with responsibilities in eleven European countries. Ms. Sarasini has extensive experience as an authority on architectural design within the financial and telecommunications sectors.

"We have seen growing interest in 29West messaging solutions in London and other European markets over the past several years. Given our commitment to establish a local presence for support and to meet the market interest, we are excited to be opening our London office. With offices in London, New York and Chicago, we now have a local presence in three of the key financial markets worldwide," said Mark Mahowald, Founder and President of 29West.

Mark adds, "With Annalisa's extensive background in the industry and the European markets in particular, Annalisa is a great fit to head our London office. Her experience in the financial services industry will be invaluable as we continue to rapidly grow our customer base and meet our clients' demands for stable, low latency and high performance messaging solutions."