Pay By Touch appoints Catherine Muriel chief marketing officer

Source: Pay By Touch

Pay By Touch, the leader in biometric authentication, personalized marketing and payment solutions, today announced that it has appointed Catherine Muriel Chief Marketing Officer (CMO).

In this new role, Muriel will oversee the company's marketing efforts and report to John Costello, President, Consumer and Retail.

Muriel brings more than 15 years of experience in strategic, analytic and retail consumer marketing, as well as an expertise in customer acquisition, to Pay By Touch. She joins the biometric industry leader from E-LOAN, a consumer direct lender providing mortgage, home equity and auto loans, where she was CMO and helped build the company into a leading brand.

"We are very pleased to welcome Catherine to the senior management team at Pay By Touch," said John Costello, President, Consumer and Retail, Pay By Touch. "She brings proven marketing prowess as well as cutting-edge customer acquisition strategies to the company, and will be instrumental to our continued growth and success. We look forward to working with her to bring new convenience, security and savings to shoppers everywhere."

Prior to joining E-LOAN, Muriel served as Chief Marketing Officer of Upromise, the country's largest private college savings loyalty service. She also served in executive level positions at AXA Financial, Prudential Financial and Citigroup's credit card division. Muriel began her career with Lowe & Partners Advertising where her clients included Coca-Cola, Gillette, Nabisco and Citigroup. She holds a law degree from The London School of Economics.

"I am extremely pleased to be joining Pay By Touch at this pivotal time in the company's history," said Catherine Muriel, Chief Marketing Officer, Pay By Touch. "We have a unique and unprecedented opportunity to bring new value, ease and simplicity to people's everyday lives. "

Caroline McNally, Pay By Touch's Executive Vice President of Brand Strategy, continues to report to Costello, leading the strategic development and stewardship of the global corporate and consumer brand along with managing the company's branding agency relationships.

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