Fair Isaac appoints JY Pook VP and MD, Asia Pacific

Source: Fair Isaac

Fair Isaac Corporation (NYSE:FIC), the leading provider of analytics and decision management technology, today announced the appointment of J.Y. Pook as vice president and managing director, Asia-Pacific.

Mr. Pook will support the expansion of the company's Enterprise Decision Management (EDM) applications and technologies in one of the world's fastest-growing consumer finance markets.

Based in Fair Isaac's Singapore office, Mr. Pook will be responsible for leading the development and execution of Fair Isaac's strategic growth initiatives in Asia-Pacific, including Australia, New Zealand, China, Taiwan, India, Malaysia, Singapore, Indonesia, Korea, and the Philippines. He also will be responsible for establishing and growing successful relationships with the company's local clients and strategic partners, as well as leading all aspects of the company's operations and staff based in the region.

"Asia-Pacific and other emerging markets around the world continue to offer tremendous opportunities for Fair Isaac," said Paul Perleberg, general manager of international operations at Fair Isaac. "Mr. Pook's proven track record for implementing go-to-market strategies while managing a company's rapid rate of growth in the Asia-Pacific region will be critical assets as we continue to expand our direct presence and impact of our enterprise decision management technologies in this strategically important market."

Mr. Pook has over 20 years of technology industry experience in Asia-Pacific. Prior to joining Fair Isaac, Mr. Pook served as vice president for Business Objects in Singapore and Shanghai, where he led the development and execution of the company's strategic growth plan in Asia-Pacific, and subsequently with focus on the Greater China area. Mr. Pook also served in leadership positions for Onyx Software, NetFrame Systems and Texas Instruments in Asia-Pacific. He holds graduate diplomas in financial management and marketing management from the Singapore Institute of Management and a Bachelor of Science degree in computer science and mathematics from the National University of Singapore.

"I am very much looking forward to helping Fair Isaac identify and capitalize on growth opportunities in this critical market," said Mr. Pook. "Demand for the world's most advanced analytic and decision management technologies is growing rapidly among Asia-Pacific's leading financial institutions, and the time is clearly right to bring the value of our EDM technology and solutions closer to existing and new customers there."

Fair Isaac and its distributors have been serving the Asia-Pacific region for many years, providing advanced analytics and decision management technology to more than 50 clients in the financial services, telecommunications and other industries across 13 countries.

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