SmartSearch, the UK’s leading provider of digital compliance and anti-money laundering (AML) solutions, is delighted to announce the appointment of Seyfi Günay as Chief Revenue Officer.
Seyfi joins the Executive Leadership Team at a pivotal moment in SmartSearch’s journey, as the company accelerates its growth and innovation strategy following significant investment from Triple Private Equity and the acquisition of identity verification specialist Credas.
Seyfi has over two decades of experience in sales leadership at organisations including London Stock Exchange Group, Moody’s Analytics, and S&P Global Market Intelligence. Throughout his career, Seyfi has led high-performing teams, driven double-digit revenue growth, and built go-to-market strategies for Software-as-a-Service and fintech businesses across the EMEA region.
The appointment of Seyfi as Chief Revenue Officer marks a pivotal step in the journey, strengthening SmartSearch’s leadership in AML and digital compliance solutions, as the trusted partner for over 7,500 regulated businesses across the UK. SmartSearch’s vision to help clients win customers through trusted identities is underpinned by best-in-class technology, backed by triple-bureau verification from Experian, Equifax, and TransUnion, which gives clients the most comprehensive and reliable identity data available, reducing verification delays and improving match rates. From KYC and KYB to domestic and international checks, SmartSearch offers a fully configurable, risk-based solution with industry-leading pass rates of up to 97%, and seamless integration with over 30 CRM and case management platforms, that transforms compliance into a competitive advantage.
SmartSearch is already trusted by over 50% of the UK’s top 100 accountancy firms, a third of the top 200 legal firms, more than 1,000 property and over 3,000 FCA-regulated businesses. For these organisations, this means faster onboarding, reduced operational risk, and greater confidence in meeting evolving compliance obligations. Together, these benefits enhance customer experience, drive commercial growth and turn compliance into a commercial, strategic advantage.
Seyfi Günay, Chief Revenue Officer at SmartSearch, added: “SmartSearch has an incredibly talented team dedicated to combatting financial crime and fraud and it is a privilege to join the company as Chief Revenue Officer. I look forward to working alongside the rest of the executive leadership team to drive growth, enhance SmartSearch’s product offerings and provide customers with solutions to strengthen compliance, reduce risk and enable them to achieve their strategic objectives.”
Phil Cotter, CEO at SmartSearch, said: “Seyfi’s appointment as Chief Revenue Officer comes at a pivotal moment for SmartSearch, as we enter the next stage of our business evolution. His wealth of experience and sector-specific expertise will be invaluable to the leadership team as we work together to accelerate growth and deliver new and exciting solutions that help our clients navigate today’s complex regulatory environment and evolving financial crime landscape.”