Xion, the trailblazing blockchain rewriting the rules for Web3 with seamless Web2 vibes, just secured Adam Bates as its Chief Marketing Officer.
Fresh off his role as MultiversX’s marketing czar and renowned for his game-changing run as CMO at Input Output (IOHK) behind Cardano’s 2020-2022 glory days, Bates is ready to shake things up.
Tasked with supercharging XION’s global hype machine, Bates will lead the mission to bring Web3 to the masses by making crypto vanish into the background. His playbook is to turn XION’s vision into a cultural juggernaut and build on its early wins with household names like Uber, BMW, Lego and Amazon, who’ve already tapped the XION platform to unlock new ways to grow onchain.
“Blockchain’s been stuck in the nerd zone for a decade, tripping over its own techy traps,” Bates fired off. “XION’s the spark I’ve been hunting for. I didn’t work like crazy to make Cardano a global name to just churn out another chain. XION’s the real deal; a bridge to supercharge blockchain’s perks into everyone’s daily grind, morphing it from geek speak to the unseen backbone of our digital lives.”
At Cardano, Bates orchestrated the biggest hybrid marketing event ever, won a Fast Company “Top 10 Most Innovative Companies”, and catapulted the brand past Nestlé, BMW and Bitcoin to rank in the top 30 worldwide for fan love.
“Adam’s a creative beast who gets it, inside and outside this crazy industry,” said XION founder Anthony Anzalone. “We’re not here to play by the old rules. XION’s built to flip the script and turn Web3 into something your mom can use and devs want to build on. Adam’s the guy to make it loud.”
Before crypto, Bates worked with global titans like Virgin Airlines, Barclays, Emirates, Lego, Mercedes-Benz, Porsche, and Samsung. He was also a Director at BBDO’s London hub, syncing with 300+ offices worldwide.
With XION embracing regulatory reality and partnering with some of the biggest Web2 players, XION’s poised to tackle the current inefficiencies in user experience and transform blockchain’s appeal to global brands.