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Eflow names Oliver Fisher sales manager

03 July 2006  |  2648 views  |  0 Source: Eflow

Eflow, provider of trade transparency and transaction management systems to the financial markets, today announced the appointment of Oliver Fisher as Sales Manager.

Fisher's appointment forms part of a structured phase of continued growth at eflow following the launch of Transaction Tzar in May 2006, eflow's real-time transaction monitoring and auditing solution.

Fisher joins eflow with over six years experience in the financial markets, bringing first-hand knowledge of the back-office operations of fund managers and custodians to the team. His previous experience includes a position as Relationship Manager for Morgan Grenfell Asset Management. Working with 60 custodian clients, he assumed responsibility for integrating custodian reporting systems with Morgan Grenfell's back office processes, successfully reducing costs and increasing operational efficiency. Fisher also spent a year on secondment heading up a special audit project managing a team assembling audit trails for the firm's equity trading activity and reporting transactions to the FSA.

Fisher subsequently acted as a Business Development Consultant working on independent consulting assignments for inStream and JP Morgan from 2001. Reporting directly into eflow's CEO Marsha Parker, his primary responsibility is to manage and develop current interest in Transaction Tzar from both buy and sell side institutions. Transaction Tzar's ability to report all trade details on all asset class transactions has proven significant for new and existing clients as institutions increase their use of complex asset classes in the search for maximum returns.

Transaction Tzar collects all data related to each individual trade to facilitate timely and accurate trade reporting, complying with the edicts of impending regulation such as MiFID. Using a dashboard display, Transaction Tzar enables real-time workflow monitoring, so that firms can identify congestion points in their transaction workflow and reduce costly inefficiencies which inhibit straight-through-processing (STP). Transaction Tzar operates a popular per-trade pricing structure and delivers business advantage by integrating with existing systems and scaling with growths in trade volumes.

Commenting on his appointment at eflow, Fisher stated: "I am delighted to be joining a company that develops innovative solutions that specifically address the business issues financial institutions face today. One of the key operational concerns for institutions in light of regulation such as MiFID is how to process trades as quickly, efficiently and transparently as possible. Having worked on projects where it took a team of four people over a year to complete audit trails on three years of historical trading data, it's an exciting development for the industry to see Transaction Tzar generate this information in minutes, and I'm confident its uptake will continue to increase."

"We are pleased to have an experienced financial markets specialist join our team," added Marsha Parker, CEO of eflow. "As the industry continues to look for ways to reduce costs, comply with regulation and manage increasing transaction volumes, we will continue to expand our sales, research and development teams to ensure eflow remains a key partner for financial institutions throughout Europe and beyond."

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