After serving as Chief Revenue Officer since September 2023, Hana, who has played a crucial role in driving revenue and cultivating strategic partnerships, will now spearhead the business as it enters its next growth phase.

Hana brings over two decades of payment experience to Paynetics, holding prominent leadership roles with Visa, the Vodafone Group and McKinsey & Company. Hana's expertise includes managing commercial and product teams while crafting go-to-market strategies for new payment launches in regions spanning Europe, Africa, and Asia.

Valeri Valtchev, CEO & co-founder of Paynetics AD, says: “We are thrilled to announce Hana as our new CEO for Paynetics UK. Since joining us in September 2023, she has consistently demonstrated an unwavering commitment to excellence and a profound understanding of the fintech landscape. This promotion reflects her exceptional leadership skills and the valuable contributions made to the company."

As CEO, Hana will scale UK operations as well as attract new clients and partners whilst fulfilling Paynetic’s obligation for their UK EMI licence. She will also work closely with the Paynetics AD team to execute and achieve the commercial strategy of both businesses.

"I am honoured to assume the role of CEO at Paynetics UK. The journey over the past months has been incredibly rewarding. I am excited to lead our talented team as we drive innovation and explore new opportunities while establishing Paynetics UK as a frontrunner in the financial technology sector.” says Hana.

Paynetics is a regulated e-money institution on a mission to simplify and democratise payments across the EU and the UK. It pioneers innovative and comprehensive payment solutions in embedded finance, card acquiring and issuing, account management, bank transfers and e-wallets.