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HSBC Malaysia selects Welcome platform to boost EMV migration

21 July 2003  |  4190 views  |  0 HSBC Malaysia selects Welcome platform to boost EMV migration

HSBC Bank Malaysia is using Welcome Real-time's XLS smart transaction platform to add new loyalty applications to its chip-based payment cards, as part of its migration to EMV.

XLS is designed to boost revenue by enabling banks to add new applications - such as loyalty points, coupons, punch cards and cask back features - to smart cards.

The bank says all its Visa and MasterCard EMV cards will be pre-loaded with XLS from July 2003.

Alex Tan, CEO, Welcome ASPAC, says Malaysia is the first country in the Asia-Pacific region to embark on a full scale national migration to EMV smart cards.

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