Taiwan's Taishin Bank looks to Welcome for EMV loyalty apps
14 May 2003 | 4001 views | 0
Taishin Bank of Taiwan is to use the XLS smart transaction platform from Welcome Real-time to develop a new suit of loyalty applications as part of its migration from mag-stripe to EMV chip cards.
Taishin Bank is the second-largest issuer in Taiwan with 3.5 million cards in circulation.
Daniel Tsai, Taishin president, says the bank decided to take advantage of the switch to chip and unlock the value of EMV by adding new applications.
Welcome's XLS platform is designed to boost revenue from smart cards with additional services such as instantly awarded loyalty points, coupons, punch cards, special events and cash back features.
Says Tsai: "Welcome's successful reference sites and their platform independent software technology helped make our choice easier."