Rabobank selects Siebel for CRM

Dutch cooperative Rabobank Group is deploying Siebel System's Finance product to improve customer service and sales across its national network of retail branches.

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Rabobank selects Siebel for CRM

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Siebel Finance, from the vendor's eBusiness Applications package, will provide staff with a single view of each customer, enabling them to improve services and identify cross selling opportunities.

Hans Derksen, senior advisor to the executive board, Rabobank Group, says: "By sharing a common view of customer information throughout the business, the software allows Rabobank to increase revenues through cross-selling."

He says the Siebel product is being deployed as part of a customer-focused change management programme across the bank.

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