A new online service to help consumers find their local independent financial adviser (IFA) has been launched by National Savings and Investments (NS&I), the UK government-backed savings and investments provider.
The service, provided in partnership with IFA Promotion Limited, accesses 10,350 IFA branch addresses throughout the UK. Users can search by location, qualification, specialisation and specify gender preferences.
Paul Knight, NS&I head of sales and customer services, says: "The new service has been provided as part of our ongoing business transformation, the continuing development of our website and as a way of forging closer links with IFAs."
During 2002, IFA Promotion Limited says it received more than 300,000 consumer and business requests for details of local IFAs.