Charles Schwab Europe has appointed Ralph Percival to the newly created position of director of web marketing.
His appointment coincides with the gradual phasing in of the company's new European Web site and the launch of a price war designed to win active private investors from other online brokers.
In his new role, Percival will be responsible for developing online marketing strategies and developing a thirdparty online alliances portfolio.
He previously worked at Dixons Stores where he was sales and marketing director of the e-commerce division responsible for the web sites of Currys, Dixons, PC World and the Link.
Schwab last week said it would cut a further ten per cent of staff as the bear market continued to scare off private investors and cut into revenues.