20 October 2017
Find out more

Lloyds TSB Insurance seeks out new customers with Google

02 August 2002  |  5463 views  |  0 Lloyds TSB bank hall 2

Lloyds TSB Insurance is launching a multi-million pound advertising campaign to drive traffic to its Web site from the Google search engine and increase online sales.

The campaign is targeted at Google's 7.5 million UK user base and provides Lloyds TSB Insurance and its Screentrade brand with advertisements on search results pages for more than 1000 insurance-related keyword search terms.

According to Kate Burns, head of UK advertising sales at Google, this figure should rise to more than ten million potential customers over the coming year.

The campaign with Google was agreed after a successful three-month trial on the the search engine. Other Google UK advertisers include Kelkoo, BT, British Gas, Opodo, British Airways, Ford and Virgin.

Mike Mitchell, distribution director, Lloyds TSB Insurance, says: "Google's advertising programme drives highly targeted traffic to our Web site and increases customer acquisition - all for a very high return on investment."

Earlier this year, Lloyds TSB shelved plans to develop an online share dealing platform for Create, its under-performing wealth management arm.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Insurance companies failing to convert Web browsers to buyers

Insurance companies failing to convert Web browsers to buyers

27 June 2002  |  3382 views  |  0 comments
Lloyds TSB signs £1.5 million PC deal with Intel

Lloyds TSB signs £1.5 million PC deal with Intel

05 June 2002  |  3430 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.vasco.comvisit www.innotribe.comvisit www.capgemini.com

Who is commenting?

Top topics

Most viewed Most shared
Ripple looks to drive bank adoption with $300m XRP rebate programmeRipple looks to drive bank adoption with $...
15977 views comments | 12 tweets | 4 linkedin
Swift positive on blockchain, but big challenges remainSwift positive on blockchain, but big chal...
9067 views comments | 16 tweets | 23 linkedin
satelliteGates Foundation backs Ripple collaboratio...
8212 views comments | 13 tweets | 10 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
7219 views comments | 9 tweets | 17 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
6772 views comments | 19 tweets | 25 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job