19 August 2017
Find out more

Lloyds TSB Insurance seeks out new customers with Google

02 August 2002  |  5403 views  |  0 Lloyds TSB bank hall 2

Lloyds TSB Insurance is launching a multi-million pound advertising campaign to drive traffic to its Web site from the Google search engine and increase online sales.

The campaign is targeted at Google's 7.5 million UK user base and provides Lloyds TSB Insurance and its Screentrade brand with advertisements on search results pages for more than 1000 insurance-related keyword search terms.

According to Kate Burns, head of UK advertising sales at Google, this figure should rise to more than ten million potential customers over the coming year.

The campaign with Google was agreed after a successful three-month trial on the the search engine. Other Google UK advertisers include Kelkoo, BT, British Gas, Opodo, British Airways, Ford and Virgin.

Mike Mitchell, distribution director, Lloyds TSB Insurance, says: "Google's advertising programme drives highly targeted traffic to our Web site and increases customer acquisition - all for a very high return on investment."

Earlier this year, Lloyds TSB shelved plans to develop an online share dealing platform for Create, its under-performing wealth management arm.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Insurance companies failing to convert Web browsers to buyers

Insurance companies failing to convert Web browsers to buyers

27 June 2002  |  3347 views  |  0 comments
Lloyds TSB signs £1.5 million PC deal with Intel

Lloyds TSB signs £1.5 million PC deal with Intel

05 June 2002  |  3385 views  |  0 comments

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.niceactimize.comvisit www.dorsum.euvisit www.worldpaymentsreport.com

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
8403 views comments | 23 tweets | 23 linkedin
Norwegian banks and startups form fintech clusterNorwegian banks and startups form fintech...
7568 views comments | 19 tweets | 23 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
6687 views comments | 10 tweets | 7 linkedin
hands typing furiouslyWhy Blockchain Might Not Be The Future For...
6237 views 1 | 5 tweets | 3 linkedin
Apple sidelined as Beijing transit system launches payments appApple sidelined as Beijing transit system...
6098 views comments | 11 tweets | 9 linkedin

Featured job

New York, NY - USA (some flexibility on location)

Find your next job