French financial institution CCF has selected Teradata's data warehouse CRM solution to improve customer sales opportunities across multiple channels.
CCF plans to use the Teradata CRM solution to manage 12 national marketing campaigns and 1000 local marketing campaigns a year in several product areas. Each day, the system will collect and report on sales opportunities for each service delivery channel (branch, call centre, online, mail) and provide sales representatives potential customer names in priority order based on sales opportunities.
The detailed results of the sales efforts will be provided to bank executives to enable them to monitor marketing campaign success.
Jean-Paul Baradel, director of the CCF multichannel distribution department, notes: "Our partnership with Teradata is based on technology, particularly the data quality and functional sophistication of Teradata's solutions."