Reuters partners Siebel for CRM push in financial services

Reuters partners Siebel for CRM push in financial services

Reuters and Siebel Systems have forged an alliance to provide enhanced customer management and service capabilities for financial institutions.

Under the deal, Reuters and Siebel Systems will combine their capabilities, information and workflow processes to create customer specific solutions that will substantially improve the role of technology in managing customer relationships in financial services.

The two companies will co-market these solutions to both existing and prospective customers and implement joint customer-led engagements, generated either by Reuters or Siebel Systems. Reuters is now a Siebel Premier Content Partner in the Siebel Alliance Program.

Alex Hungate, Reuters chief marketing officer and president, focus group accounts, says: “By combining Reuters' proven business integration skills with Siebel Systems’ expertise in customer relationship management we can lower total cost of ownership."

Lou Eccleston, vice president & general manager, Siebel Financial Services for Siebel Systems, comments: “This alliance will provide our customers with customised solutions capabilities that allow asset managers and investment professionals to better acquire, service, retain and support their clients.”

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