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One-click checkout startup Fast shuts down

One-click checkout startup Fast shuts down

Fast, an online checkout startup that had raised $124.9 million in funding, has crashed and burned after reporting minimal revenues in its second year of operation.

Launched in September 2020, Fast's flagship product was designed to overcome the problem of shopping card abandonment by enabling consumers to complete purchases with a single click on any browser, platform or device.

Billing itself as a trailblazer for one-click checkout, Fast last raised a $102 million Series B led by Stripe in January 2020 at a valuation of $580 million.

At the time, Fast said that it would double down on product expansion, move into markets outside of the US and double its employee count to 200 by the end of the year.

The expansionist strategy led to a high cash burn rate which, combined with a six-figure turnover and limited fundraising options, forced the company to liquidiate its operations.

Fast reported its demise on Twitter

Fast CEO Domm Holland has had a chequered career as a startup founder. His previous startup Tow.com.au, which pitched itself as 'the Uber of towing', went belly-up in what at least one person told the news outlet NPR was a “disaster”. NPR’s article reported that Tow.com was dead in the water after “a multimillion-dollar billing dispute with the Australian state government over towing and impounding fees led to the startup’s liquidation in 2018.”

Comments: (3)

A Finextra member
A Finextra member 06 April, 2022, 10:49Be the first to give this comment the thumbs up 0 likes

It will be interesting to see how much Domm Holland paid himself during the company's existance.

A Finextra member
A Finextra member 07 April, 2022, 09:32Be the first to give this comment the thumbs up 0 likes These fintechs active in business nobody wants to pay fir start to encounter reality.
Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 07 April, 2022, 14:32Be the first to give this comment the thumbs up 0 likes

 "chequered career": Mix of successes and failures.

Last startup Tow failed. Current startup Fast failed. Seems like a serial failure than chequered career?

On a side note, I thought @axios captured the zeitgeist well: "FAST ignored cash burn. It assumed VC gravy train would keep rolling. This startup strategy paid off for 10+ years. But things have changed. The longest-ever game of musical chairs has finally ended."