Brief: Fiserv targets mass affluent market

Brief: Fiserv targets mass affluent market

Milwaukee-based banking technology vendor Fiserv has developed a software solution to help financial institutions target mass affluent clients.

Better known for its retail banking solutions, the move into the wealth management market follows Fiserv's recent acquisition of private banking and treasury management company Catapult Technology. Catapult's solutions are designed to allow financial institutions of all types to offer highly personalised services to top-tier clients.

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