Bank of America has launched a new service that provides customers with integrated access to online account information and customisation tools.
Using technology from aggregation services provider Yodlee and a personalisation platform developed by BroadVision, the service allows customers to add banking, investment, credit card, consumer loan, mortgage and 401(k) accounts from hundreds of different institutions to their Web-based portfolio.
Users can also tap into personalised stock quotes, market data and company research; access integrated, online content and financial planning tools; manage personal information such as frequent flyer and reward programs and e-mail accounts; and customise the site to meet his or her needs, preferences and interests.
Currently available in select US markets, "My Bank of America" will be rolled out nationwide by early 2002.