Card schemes band together for one-click payments button

Card schemes band together for one-click payments button

American Express, Discover, Mastercard and Visa are rolling out interoperable one-click checkouts at select e-commerce sites across the US, eliminating the laborious and repetitive key-entry of personal account numbers and information when shopping online.

Based on the new EMV Secure Remote Commerce (SRC) industry standard, the networks have tested the technology in market with issuers and merchants and are preparing to introduce click to pay at select sites in the United States this month, leading up to wide availability in early 2020.

The initial focus will be on converting existing Masterpass and Visa Checkout merchants to click to pay, with payment processors and payment platforms, such as Adyen, Authorize.Net and CyberSource - Visa solutions, FIS, Global Payments, Mastercard Payment Gateway Services and Stripe all onboard.

Cinemark, Movember and Rakuten are the first merchants to adopt the common click to pay button on their websites, with BassPro, JoAnn Fabric and Crafts, Papa John’s, Saks Fifth Avenue, and following by the end of 2019.

The card schemes are promising merchants a reduction in shopping cart abandonment rates and a way to offer multiple card brands for digital checkout in one seamless integration.

Comments: (5)

A Finextra member
A Finextra member 22 October, 2019, 11:43Be the first to give this comment the thumbs up 0 likes

What a great idea and good collaboration. No doubt, as always, there will be a cost to it which all consumers will ultimately be paying for. Just hope I'm wrong and they offer it as part of their normal card acquiry fees. 

Philip Andreae
Philip Andreae - PA&A - Sea Island, Ga 22 October, 2019, 14:31Be the first to give this comment the thumbs up 0 likes

From a merchant perspective one might wish to consider the W3C version of WebPayments now embedded in all browsers.

Anthony Walton
Anthony Walton - Iliad Solutions - Leeds 22 October, 2019, 17:04Be the first to give this comment the thumbs up 0 likes

It's a great solution.  I don't know about the fees but it was pretty straight forward for us to build.  Bodes well.

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 22 October, 2019, 19:421 like 1 like

Good solution but I wonder if it's too late. Between the Merchant (e.g. Amazon), third party digital wallets (e.g. PayTM, PayZapp, PayPal), and auto-fill browser extensions (e.g. Chrome, LastPass), my card is on file somewhere or the other. I don't remember the last time I entered my credit card info on any website. 

Amarjeet Singh
Amarjeet Singh - Barclays PLC - Northamption 23 October, 2019, 12:00Be the first to give this comment the thumbs up 0 likes

Great move from customer / Merchant perspective , it will be useful to see how interchange will be managed.