ABN Amro's Digital Impact Fund is buying a stake in American customer data orchestration technology firm Tealium. Terms of the deal were not disclosed.
Tealium says its technology gives clients a single view of their customers, serving as a secure central point of management across the entire data supply chain, connecting internal teams to help identify opportunities and provide better service.
ABN Amro is among the US company's clients and is now becoming a shareholder through its investment fund.
Hugo Bongers, director of the Digital Impact Fund, says: "This investment fits in neatly with our strategic pillar ‘reinventing the customer experience’ and enhances our data capabilities."
Bongers recently explained the bank's criteria for selecting and investing in fintech startup in a Finextra article.
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